Prototyping can be categorized into the second phase of design thinking being ideation. Often, the term rapid prototyping is used, because o

First of all, let’s pick two approaches on how to do personas: Classic Persona Campaign and Proto-Personas. The classic way includes a norma

Imagine yourself back in 2012 when SEO was “simple”. Do some link building, optimize your product descriptions with a certain keyword, add t

Have you ever experienced a situation when you are working with someone and something surely has been made wrong but your coworker tells you

The definition of design thinking varies so often because design thinking contains different stages and various methods that are diversely d

Most of the time, people try to please everyone. This is not just the case in the business world, but also in our personal lives. It's a