3 ways to look at prototyping: The design thinking, lean startup and UX design perspectives
Prototyping can be categorized into the second phase of design thinking being ideation. Often, the term rapid prototyping is used, because o
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How much effort do you really need to put into personas?
First of all, let’s pick two approaches on how to do personas: Classic Persona Campaign and Proto-Personas. The classic way includes a norma
Holistic SEO - Why usability & UX matter, too
Imagine yourself back in 2012 when SEO was “simple”. Do some link building, optimize your product descriptions with a certain keyword, add t
"Your website sucks!" - Why users actions don't lie and how to deal with it
Have you ever experienced a situation when you are working with someone and something surely has been made wrong but your coworker tells you
The 3 stages of Design Thinking: A literature review
The definition of design thinking varies so often because design thinking contains different stages and various methods that are diversely d
Why being everybody's darling kills conversions
Most of the time, people try to please everyone. This is not just the case in the business world, but also in our personal lives. It's a
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